A Suggested Professional Sales Training Process For Enterprises

Sales training is essential for every business, big or small. However, how to train quality sales staff is a difficult problem for small, medium enterprises or startups.
Here is some information to help you better understand the process of training professional salespeople, helping to maximize human resources and boost sales.

1. Current Situation of Sales Training Process

The current situation of the sales staff training process in Vietnamese enterprises falls into one of the four cases below.

1.1. Enterprises Have Not Clearly Defined Training Needs

Analyzing sales staff training needs helps businesses prioritize and act on urgency. Based on the analysis results, managers can offer the most appropriate training program and bring the best results for the business.

However, many managers cannot determine the training needs of the business, so where to start. What are the necessary knowledge and skills for salespeople? Is that knowledge suitable for sales? These things cause businesses to launch wrong training programs, which wastes human resources.

Right training to avoid wasting human resources

1.2. Informal Organizational Process

Building a professional sales staff training process is a long process, research, and analysis to develop a specific lesson plan and roadmap. This is not something small and medium enterprises can do in a short form.

Therefore, they often create barriers in the training process. The unorganized organizational process makes it difficult for employees to arrange work, skipping important courses.

1.3. There Is No Suitable Training Method

Most businesses today apply traditional training methods. This causes employees to lose interest and creates a lot of pressure that leads to poor performance.

When employees have to absorb too much knowledge in a short time, it is easy to be overloaded. In addition, during the training period, employees still have to complete the work on time. This is why sales training is not as effective as expected.

Training plays an important role when managing employees

1.4. No Tools, Software Support Documentation For Employees

Most small and medium enterprises in Vietnam have not applied professional software in the process of employee training.

When traditional training methods have become obsolete, your employees have too little time to attend lessons. Your business is not looking for a new, more flexible training method.

These create weak sales staff, lack of product knowledge, and skills to handle situations that seriously affect sales results. To solve this problem, businesses should consider applying technology software in employee training.

Online training methods on computers or mobile phones makes it easy for employees to choose a suitable study time. Besides, the leadership can also monitor the training progress and effectiveness of the enterprise.

2. Steps in Sales Training Program

The sales staff training process consists of 5 main steps.

2.1. Product Knowledge Training

The first step in the training process is to help the salesperson understand the product. Types of goods produced and distributed by enterprises. Origin uses and benefits of each product.

What are the main ingredients of the product? Target customers of the product, contraindications, etc. Understanding product knowledge is the first factor to help staff consult well and confidently when selling.

In addition to basic information, businesses also need to provide adequate information about competitors and competitive products when training sales staff and advantages of products compared to competitors, to name a few. All of these help staff to advise and convince customers better.

Product knowledge training for employees

2.2. Work Culture Training

Working culture training helps build a professional corporate image in customers' eyes. Thereby improving business efficiency and creating sustainable development.

Enterprises should develop cultural standards of behavior. At the same time, encourage employees to perform with honesty, enthusiasm, passion, thanks, apologies, help, enthusiasm, etc.

2.3. Sales Skills Training

This is the most important step in the salesperson training process. A team of professional consultants should have the following skills:

• Greeting skills: Performed as soon as customers set foot in the store. The staff greets guests with a friendly and professional attitude. Don't forget to greet guests when they leave. This will help them feel better about your store.

Greetings are the most important skill to make a good impression on customers

• Ask smart questions: Smart questions help your staff understand customers' needs to advise the right product.
• Negotiation and persuasion skills: A professional salesperson needs to understand the product and its benefits to the customer. Combine with customers' specific needs to convince them to choose and trust the product.
• Handling smart situations: During the sales process, unexpected situations will happen. At this time, employees need to know how to handle situations intelligently and skillfully to satisfy customers and ignore the mistakes of the business.

2.4. Guide to Using Sales Tools

Use tools to help optimize your sales process. Applying technology software in sales helps businesses save time and optimize resources.
When businesses use sales tools, managers need to train sales staff in the processes and operations. Support software can shorten sales time accurately and efficiently.

Use tools to help optimize your sales process

2.5. Building An Environment for Sharing Experiences

Working groups help employees unite, but through them, they can share documents and sales experiences.

The staff can also introduce sales seminars, organize offline meetings and online internal training, etc., to help the business achieve efficiency.

3. Benefits of Training Sales Staff

A professional sales staff training process will bring businesses many great benefits, such as:

• Owning a team of senior sales staff.
• Increasing revenue.
• Building a professional image.
• Unique selling point

3.1. Owning a Team of High-Quality Sales Staff

Train sales staff according to a systematic roadmap to help businesses own a strong, high-quality sales team. The sales team with rich experience, enthusiasm for the profession, and passion will pull the business to develop dramatically.

Normally, after being trained to understand products and practice skills, employees will become professional and unified, creating a breakthrough in revenue.

A strong sales team helps build a professional image for the store

3.2. Increase Sales Revenue

Professional sales staff training helps to increase the effectiveness of persuading customers. When closing a sale successfully, there are many loyal customers, which means increased revenue. The most obvious revenue effect is the number of products and order value sold.

3.3. Building Corporate Reputation

Besides good marketing, focusing on customer care and sales effectiveness is essential in a successful brand.

Quality products with good service will create sympathy for customers. This helps increase the purchase rate and refer friends and family to your brand.

3.4. Enhance Competitiveness

As competition between brands is increasingly fierce, your business is forced to have outstanding advantages to create an advantage. In particular, a team of professional sales staff is a formidable weapon that makes opponents afraid.

High-quality sales staff helps businesses expand market share, improve competitiveness and integrate easily for sustainable development.

Quality sales staff to help businesses develop sustainably

4. FieldCheck - The Ultimate Sales Training Solution For Businesses

FieldCheck is a mobile sales management and training support software. Besides the main features, data digitization, market staff management, commission, inventory management, timekeeping, etc. FieldCheck also can store all videos, images, documents, and data directly on the app.

4.1. FieldCheck Support Create And Share Documents

FieldCheck application in management and training, sales staff will no longer be limited in study time and space. At the same time, it helps businesses save on training costs offline and online, to name a few.

Because all documents are updated on the system and shared with employees with a few simple steps on mobile phones.

With FieldCheck, employees can study anytime, anywhere, without fear of forgetting knowledge. Simultaneously, the documents are diverse, providing the most complete and intuitive product, corporate culture, and sales experience, thereby creating a quality and professional Sales team.

In addition, FieldCheck also facilitates face-to-face communication between employees. Thereby sharing experiences and learning from each other for better professional development.

FieldCheck supports employee training

4.2. FieldCheck Support Managers To Create Questionnaires To Quickly Test Each Employee's Knowledge

In addition to the basic knowledge, FieldCheck also helps managers create a set of questions to test employees' knowledge through application software on phones.

Through test questions and online assessments, employees will easily grasp their shortcomings. At the same time, managers can easily grasp the status of "understanding the lesson", the ability to analyze and handle situations of each person.

FieldCheck helps managers create quizzes to test employees' knowledge on mobile phones

FieldCheck also helps improve teamwork efficiency, communication with customers, etc. Accordingly, sales staff will be fully supported with knowledge and skills at all times.

Above is the suggested process of training professional salespeople and the benefits it brings. Hope the above knowledge will be useful to your business. If you want to make it easier to train employees, don't hesitate to get in touch with us to arrange a software experience as soon as possible.